Kathie Melocco - Health Activism

Blog dedicated to Social Justice and Health and Wellbeing Activism

July 29, 2009

Are you ready for the social media transformation?

The Internet and social media have transformed the way companies communicate with consumers. Are you ready for the next levels of change?

If you are a business owner you must be ready for these new wave changes. Don't get left behind. Here's a quick review.

1. Marketing is far more than just advertising. In fact the marketing, advertising and PR industries are themselves, going through the greatest shakeup their industries have ever known as they too learn knew ways of interacting with consumers.
2.PR is now a long way from a just a mainstream audience, it's the era of micro niches
3.People want to know you and your brand, they want authenticity, NOT spin
4. People want to be involved with your brand, to participate, they don't want sales propaganda
5. Marketing is about delivering content in the way your audience wants it, they choose. It is no longer one way
6. Marketing your company and or product now requires you to shift your thinking from mainstream marketing, to how you can reach vast numbers of underserved audiences via the Web.
7.PR is about your buyers seeing your company on the web in many different venues.
8 Public Relations is now 'public' relations, not media relations.
9. Great content is king and information sharing is a great tool
10. Everyone is now a marketer, PR agency and advertising agency all in one. Harness your supporters and listen to the feedback they give.

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