Tips for creating great Blog content

I often get asked how do we keep our blog interesting and topical. Often the solution is simly a matter of brainstorming with your team. You will be surprised by the stories that abound within your organsiation that will indeed interest your audiences, customers and add focus to your business. Here are some tips.


1. Industry News – whats happening this week, this month

2. Industry Trends – where is the industry going, what are the emerging hot segments

3. Customers Pain Points – Write posts that provide solutions for your customers
problems

4. Customers successes – Write up a case study about a clients successful project,
they will often let you publish their name

5. What not to do – highlighting where something hasn’t worked (the names shall
remain anonymous of course)

6. Create a video blog post by interviewing a successful client – this can a
powerful providing authentic evidence of authority and credibility for both you
and the client

7. Write articles for the different types of customers that are relevant for each
of your vertical markets

8. Brainstorm blog post topics with colleagues and management and create a list for
future reference and planning

9. Subscribe to the top industry blogs in your market, both company blogs and
personal blogs for ideas

10. Look through your latest news releases for ideas

11. Sign up other staff to write on topics in your industry or market that they are
passionate about

12. Develop a series of how to blog posts

13. Turn the “how to” blog posts into short videos

14. When you have a great idea, go straight to your “add new” button and write the
headline and save it as a draft or write it down before you forget it.

15. Include a great iconic image at the start of the blog that catches the eye

16. Case Studies are always popular to write about and not just your own

17. Place Powerpoint presentations on your blog by posting and then embedding links
from Slideshare

18. Run polls and surveys on your blog

19. Create great headlines that catch people attention and makes them want to read
the rest of the article

20. Add credbility banners such as how many subscribers, number of hits, blog grade
and any awards

21. Provide “share this” buttons to Facebook and Twitter as a minimum

22. Implement “subscribe” buttons via RSS and Email

23. Write in bite size chunks and use bullet points so readers can quickly and easy
consumption

24. Break up large blocks of text with iconic and interesting images

25. Take screen shots to place in your post using Software like Snagit to highlight
points .. a picture is worth a 1000 words

26. Be yourself even if it is a company blog.. be authentic.

27. Optimize your blog for SEO (Search Engine Optimization)

28. Promote and distribute your posts on to other social media platforms such as
Facebook, Twitter and LinkedIn

29. Make the blog easy to find on your company’s web page with a large bannner or
button

30. Finally, have fun, mix up the types of posts and add some humour occasionally

What makes your blog hum? Look forward to hearing your suggestions