Coaching Tips: How To Use Evergreen Content Strategically In Blog Posts for SEO

Photo Credit: Independent Fashion Bloggers

When I coach clients in the health space a good deal of our time is spent developing a content or as I call it story journey for their business. Everything you see online is content - the written word, the images, podcasts, video and so on. Content can amuse and educate but it is also a powerful tool for capturing the search engines and the people who are looking for whatever you do.  One of the best ways to improve your SEO is through blogging. Google loves blogs because they are updated regularly with new information relevant to its search customers.

It is important to cover the different types of content to reach new customers and raise brand awareness when planning your social media strategy and much of this starts with your blog.

You will need to master four types of content: evergreen, identity, people and what I call bread and butter content. In this four part series we will look at all types of content. Today we examine evergreen content.

Evergreen Content

Evergreen content is always relevant and useful. This type of content is rarely out of date because it addresses core issues. For example, a health blogger might post about a green smoothie a day detox - a 28 day programme. This post would be relevant for years. Or another example, tips on how and when to exercise when you are time poor.

Your blog will need a tool box of evergreen content. This content will get ranked by the search engines and bring new visitors to your blog. Well-written evergreen content has a greater chance of achieving and retaining a first page search ranking because of its relevance and comprehensive review of the subject.

Tip: Plan to focus your efforts on say 24 evergreen content posts for your blog when you set it up. Publish these posts evenly throughout the year. As a general guide examine your customers most frequently asked questions to determine what type of evergreen posts will be most useful to your audience.