Do you know your #hcsm target market?

Not getting marketing results the way you originally anticipated? I cannot tell you how often I have worked with intelligent, seasoned professionals in the healthcare industry who tell me their #hcsmanz target market is EVERYONE! Think about what a silly statement that actually is - how can any business reach everyone?

It's neither plausible in the first instance or fiscally achievable. Effective marketing is all about audience segmentation and in the era of social media we are now able to micro segment audiences in ways marketers never dreamed was previously possible. If your healthcare business is stuck where to start in market segmentation the above video is sure to be a thought provoker with you team. Over the coming days I'll be posting tips about marketing to your actual low hanging fruit  target audiences and tools via social media to escalate SEO and your digital footprint to attract those target markets to your product service or #hcsm healthcare clinic.