How to Master Storytelling To Ignite Revenue And Increase Engagement

There are some great tips in this info graphic for Health Care Professionals. Mastering your story not just in the real world but within online communities is a powerful tool for engagement. Too often when I coach health care professionals in social media there is an initial expectation that I am going to show you how to 'win' at social media. This is not the purpose. Social Media offers a wonderful forum for building engagement with your communities, for educating beyond the hospital wall and for advocating healthy lifestyle changes. What lessons have your learnt from this info graphic?

Is Your Health Care Social Media Campaign Working?

Over the next few days I'll be sharing a number of info graphics that highlight the importance of your social media content strategy to Health Care Campaigns. This is dually applicable to health care practitioners as it is to health activists. Today's post fundamentally is about tactical execution. Tomorrow we will move to the core of your campaign - your story.

Although generic in style each of the info graphics is applicable to Health Care. I will round off the series however with my top recommendations for developing your social media content strategy for 2013 and some excellent coaching tips if you would to accelerate your success in 2013.

Healthivate Bloggers Conference Tickets

Give yourself a gift this season and grab a special Christmas ticket for Healthivate, the bloggers conference. Only 20 Christmas discount tickets available at 10% discount of standard ticket sale, so first in first served.

Healthivate is a bloggers conference to be held in Sydney, March 2, 2013. Accelerate your blogging career in 2013 and network with over 100 other influential bloggers including Jessica Gottlieb, #1 US mum blogger on Twitter, Claire Diaz Ortiz from Twitter HQ in the US, Lyndey Milan, Sara Leonardi McGrath, Ingrid Ozols and more.

Healthivate has a health theme encompassing, Eating, Living Well, Giving to Others and Movement building.

Inspired by the growing participatory medicine movement, Healthivate seeks to provide bloggers, as powerful influencers of their communities, with access to leading thought leaders as we discuss the individuals role in their own health and well-being in a completely different way. At some stage in our lives we are all patients and managing our  journey through health – wellness or illness must be a priority in our lives and that of our families. It is about empowerment.

Healthivate gives bloggers the opportunity to explore these issues by sharing stories, resources and experiencing the latest tools in the realms of fitness, nutrition, beauty, sex, relationships, disease management, and health optimization, all under one roof. This hands-on forum will also feature inspiring speakers, live demos and product give-aways.

Adopting a holistic approach to health, we will also feature a number of social entrepreneurs who work to improve the health of others and to challenge you as bloggers to take that story to a bigger stage and to join the movement. YOU can make a difference.

If you are health care practitioner, blogger, PR representative or social media community manager don't miss this great event and grab your ticket now.

http://healthivate2013.eventbrite.com.au/?discount=ChristmasSpecial

Special thanks to Zahrina Photography for Healthivate's poster image.

Why Does Social Media Optimization Services Matter So Much?

Health care practitioners often ask me why would I want to participate in social media when I have a website, that's good enough. In this age of connection participating in social media is no longer an option for communicating with your communities but a vital part of maintaining your KOL profile as well as the significant impact it has upon search. Known as Social Media Optimization, (SMO) has the potential to lead to increased traffic to your site and that's great news if you also have developed a passive income stream for your practice such as selling useful ebooks and fact sheets that will be of great value for your patients.

Statistically speaking, friends generally have same tastes so they are a perfect target group in terms of 'leads'. SMO also leads to improved search engine optimization. SMO services not only mean boosting your social website presence for your brand, it can also leverage social networks of others.



Needless to say it has become more than important to integrate social media into your website and marketing plan.

What do Social Media Optimization Services include?

Foruming - SMO helps you to become an active member of the most used forums. These forums are related to your business and target market

Blog Marketing - This is a great way to increase traffic towards your website. Blog marketing builds your online identity and gives you a brand name

Article writing and submission - Article writing is a tool that creates a brand value for you. It proves your expertise and gives you an edge over other sites. Well-written articles is another useful service to drive customers to your website

Press Release Writing - Writing press releases is a powerful way to boost your online presence. The more creative your writing, the more chance you stand of attracting customers. Distributing these press releases to various news portals is the next step towards increasing your brand value

Creating accounts on various Social Media Networking - Social Media Optimization makes use of the social networking platforms like Facebook, Twitter, LinkedIn, Tumblr, and YouTube. These platforms fetch excellent business leads

Video Optimization - Video optimization is a part of search engine optimization and is a great way to boost your online presence and brand to users who are not yet familiar with your brand and services.

Here are a few Social Media Optimization tips

    Have a Twitter feed - A good option is to incorporate Twitter stream into your website. This helps keep readers glued to your website. Thus putting your tweets directly on your webpage is an innovative way to attract visitors

    Be a part of Facebook - This goes without saying! Facebook has become an integral part of our life and is regarded as one of the best service amongst various Social Media Optimization Services. So set up your website with Facebook connect and increase visitor count.

    'Centralize' your website - Incorporate your Facebook, Twitter and YouTube content on your website and make it a centralized hub. Put reviews, feeds and comments by your fans here.

    Use Analytics - Analytics are a great tool to keep your website 'on its toes'! It means it helps you know if you are overdoing your social media optimization efforts. It helps keep track of users visiting your website and you can find out exactly what they are doing out there. For e.g. reading content or watching videos

Social Media Optimization Services is one of the most sought after services in today's Internet savvy world especially for promotion of products and services. Thus the right social media optimization services will make your site social and the most visited one!