Blogger Opinions And The Sponsored Post

It's been quite a weekend. Healthivate seemed to go off well and the speakers were awesome! We laughed together, we cried together, we learnt together, we nanna napped together. It was full on.

So yesterday I felt totally brain dead as you can imagine and just wanted to chill. However given that I was still playing host to US #1 Mum Blogger Jessica Gottlieb before she departed for a little rest and recreation in Byron Bay I took some time to show her a little of Sydney.

As we strolled around to the Opera House forecourt, doing the usual touristy stuff we chatted about sponsored posts. And here's the insight:

In Australia, we have a tendency for brands to want to pre-approve the sponsored post. Agencies act as  a go between blogger and brand negotiating what must be said and not.

And here's the difference, Jessica says brands do ask her if they can pre-approve the sponsored post. Usually they never do. Quite rightly she said they're interested in the links - that's what I always check. The rest should always be my opinion, my voice.

How true. The power of the bloggers authentic voice.