Kathie Melocco - Health Activism

Blog dedicated to Social Justice and Health and Wellbeing Activism

July 24, 2011

It starts with business strategy and then flows into YOUR Story - are you on target?

Digital Media Storytelling (aka Social Media) -Use storytelling to pitch better, sell faster and win more business using the storytiser methodology
Your actual ‘Brand YOU’ story is something you might not realize you’re missing. When you first started your business, you probably had a long checklist. Things like: Build a website. Find more clients. Secure speaking gigs. Establish your expertise. And set yourself up on Twitter, Facebook, LinkedIN and more.If you’re still struggling to describe what you do and who you serve, you’re probably overlooking some aspect of your story. When someone can see themselves in your story — the need to persuade, convince, or sell them disappears.
Everything depends on your story. If your story is not clear to you and to your clients, your business will not thrive. When your story gets aligned with your mojo (finding the magic in what you do), you’ll automatically start playing on a bigger platform. It leads to more sales, better speaking engagements, and a growing pipeline of opportunities.

Telling your Digtal story matters today more than ever. When people Google you, or visit your website – they go straight for the story. If you’re an entrepreneur – your perceived value is directly linked to that personal story. Especially when you’re an expert professional — blogger, author, speaker, coach, consultant, designer, etc. Getting paid what you’re really worth comes down to sharing how you see the world. Remember, people are you buying your ideas and opinions (i.e. your story of how things work).
Get a Coach
The most efficient way to move from dead brand walking to a powerful Brand YOU story is to get a coach who will help you succinctly refine your strategy and identify what story you have to tell. You'll learn to wrap facts up with emotions as stories (human beings are actually biologically hardwired to remember stories), share case studies as stories that people remember and how to tell a compelling story that your customers that compels action.

One that encompasses audio, visual and kinaesthetic positioning. We discuss the relevance of LinkedIN, Facebook, Twitter, Google+, YouTube, the importance of the Social Website, Blogging, Podcasts and more. It's not about sharing what people 'had for breakfast' but a strategic groundswell of relevant stories you have to tell that fits your business purpose and goals.

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