Kathie Melocco - Health Activism

Blog dedicated to Social Justice and Health and Wellbeing Activism

April 18, 2012

The Power Of The Patients Voice In The Care Process

This week we being a feature series on best practice comunication in HealthCare: Today we take a look at the Mayo Clinic. They run an excellent inresidence series on social media for healthcare practitioners and attract participants from all over the world.  Dr Farris Timimi shares his insights into the power of social media for healthcare practitioners in the above video.

The Mayo Clinic Center for Social Media, is a first-of-its-kind social media center focused on health care, it builds on Mayo Clinic’s leadership among health care providers in adopting social media tools, which began with podcasting in 2005.

Mayo Clinic has the most popular medical provider channel on YouTube and more than 260,000 “followers” on Twitter, as well as an active Facebook page with over 65,000 connections. With its News Blog, Podcast Blog and Sharing Mayo Clinic, a blog that enables patients and employees to tell their Mayo Clinic stories, Mayo has been a pioneer in hospital blogging. MayoClinic.com, Mayo’s consumer health information site, also hosts a dozen blogs on topics ranging from Alzheimer’s to The Mayo Clinic Diet.

Mayo has also used social media tools for internal communications, beginning in 2008 with a blog to promote employee conversations relating to the organization’s strategic plan, and including innovative use of video and a hybrid “insider” newsletter/blog. This employee engagement contributes to Mayo Clinic being recognized among Fortune magazine’s “Best Places to Work.”

The center will accelerate adoption of social media for health-related purposes, starting at Mayo and then within health care more broadly. Through this work, Mayo Clinic looks to help improve health literacy, health care delivery and population health worldwide.

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