What is this thing called.. ‘Creativity’

What is creativity? The dictionary defines creativity as “to make or bring into existence something new.” You’ve probably heard of right- and left-brain theory. That is, the right hemisphere of the brain is the intuitive, abstract thinking part of the brain, while the left hemisphere is the seat of rational, logical thought. The right side handles big-picture stuff, while the left handles the details. Creativity is commonly thought of as purely a right-brain activity... head in the clouds, nothing logical about it at all. Well, through my own research and personal experience, I’ve discovered that creativity is actually a three-phase process. It’s the right and the left hemispheres of the brain working together in a balanced way combined with a physical act to bring the idea into form. It’s a holistic process of body, mind, spirit. My definition goes like this: Creativity is to make or bring into existence something new by generating ideas (right brain); developing, reorganizing, and refining them (left brain); and taking physical action (body).

Creativity began about 40,000 years ago when our ancestors first made tools out of bone and ivory. Before that they just made do with whatever they could find. A rock for a hammer, a sharp stick for a knife. Once human beings began making things, they began to take control of their own destiny –– thus embarking upon a path of intelligence and consciousness separating them from other animals. Human beings used creativity to survive and prosper, as well as to express themselves through art, music, and dance.

Human creativity grew steadily over the millennia until something rather interesting happened in the not too distant past –– the Industrial Revolution. Creativity brought forth incredible scientific discoveries, including the invention of the steam engine which lead to railroads and factories. These changes did much to add convenience to our lives, but there was one problem. People were needed to do the monotonous, non-creative jobs of operating the machines and working in the mills. Ironically, human creativity had gotten us to a place where creativity itself was no longer a requirement for survival –– we could exchange our time doing a repetitive task for a day’s wages. Creativity became optional, some might say a luxury, and like an unused muscle, creativity began to atrophy in the masses.

Even in the days of the Industrial Revolution, those with a more rural existence often expressed their creativity through music, quilting, and storytelling. Then another product of our amazing creativity, the invention of the radio, caused an even deeper divide between the “creatives” and “non-creatives.” Now, rather than telling stories or bringing out the instruments after dinner, the family would gather ‘round the radio and passively listen to music played by the most accomplished musicians in the world. We began to believe that creative expression was for the truly talented –– not for regular people like us. This “great creative divide” was further deepened by the advent of television. Now we were not only passive listeners, but watchers too. The steady stream of images and sounds from an outside source (when taken in on a regular basis) tends to numb our senses and diminish our creativity, while on the other hand, active entertainment –– like going to a concert, dance, or theater event –– stimulates creativity. Don’t get me wrong, I love radio, and I think both radio and TV have an important place in our lives, but it’s interesting to notice how they’ve affected our creativity.

So where does this leave us here in the beginning of the 21st century? If you take a look around, you can see that we live in a society in which about 90 percent of the people are left-brain dominant –– really good analytical thinkers –– and many people don’t think that they’re creative at all. Now this isn’t much of a surprise since we’re just beginning to come out of the Information Age. For the better part of a century, success has been defined by our ability to manipulate and analyze information, and as a result our educational system is almost entirely focused on developing left-brain analytical thinking. So, yes, it’s not surprising that we live in a world where creativity is indeed undervalued.

Can you see that there’s an opportunity here?  As someone who has based her entire professional career on using creativity I can tell you that creativity was often undervalued until recently. The tide is turning.

Take note of all the rapid innovation appearing around us, often it is the result of the young rejecting the sometimes stifling education system and using creativity and innovation to surge forward. Take the rise of Facebook for example, or Google. Both at their lowest denominator are simple concepts using technology to facilitate and both are outstanding examples of creativity.

If creativity is seriously lacking in our society and indeed your business, wouldn’t we have an advantage if we just invested a little bit of time and energy into exercising our creative muscles and tapping into our inner creative brilliance? Think of the advancements we can make around sustainability, social good and of course, the planet. Creativity and innovation are needed. Your thoughts... •

Using YouTube 101 - for Business

YOUTUBE IS AN ONLINE VIDEO PHENOMENON AND A CHEAP AND ACCESSIBLE TOOL TO PROMOTE YOURSELF AND YOUR BUSINESS ONLINE.

Online video advertising and marketing is experiencing rapid growth with the popularity of YouTube.

Take your business marketing to the next level with online video advertisement and your own channel. YouTube is an interactive worldwide community, there are numerous ways to use the platform to inform people, get them to participate and broaden awareness of your business.

Television commercials have largely been beyond the reach and affordability for small businesses, NGO's and business, a YouTube channel can offer you a new and inexpensive marketing medium.

Setting up your YouTube channel is far from complicated, as your channel is automatically generated for you when you sign up for a new YouTube account. To set up a basic channel follow these steps:

1. Sign into your YouTube account and click the Account link (at the top right hand corner of the page).

2. Click the large blue My Account link in the top left hand corner of the screen.

3. From the My Account drop-down menu, select the My Channel option.

4. In the left hand navigation section, click Channel Info.

5. Add the information you'd like to appear on your channel

6. Don't forget to click the 'Update Channel' button to save your changes!

7. You can then click the 'View your public channel' hyperlink (in the top right hand corner of the page) to see the edits you have made on your channel.

You can now customise your channel to push your business branding, product advertisement and offer support features. Go to Channel design to choose a colour scheme to match your logo. Go to Branding options to add banners, icons and URL's linking users to your business website or other relevant businesses. Choose your top video, the top video on your channel automatically plays each time someone visits your page.

Update this regularly to keep it fresh, or keep your most important video there as an introduction. Use a video to push your company's brand, just the way you would with traditional television advertising. You can also take a more direct approach and use a video to promote individual products. Keep your videos informative, educational or entertaining. Include a lot of close up shots of the product and a link back to your own website where further product information is available.

A YouTube channel can be used for more than just the business to consumer relationship, it can be utilised as a tool in streamlining business to employee relationships for product training, employee communications and recruiting new talent. A YouTube channel can offer your business both value and opportunity as one of the lowest cost marketing tools you can find.

LinkedIN - the power of connection and social media influence

Your web site may be sitting there waiting for visitors to come along but not so for LinkedIN because it has 55 million users who regularly visit representing 150 industries around the world, LinkedIn is a fast-growing professional networking site that allows members to create business contacts, search for jobs, and find potential clients. Individuals have the ability to create their own professional profile that can be viewed by others in their network, and also view the profiles of their own contacts.. The best thing is that you don’t even have to pay to reach these 55 million people. You just need to figure out a way to attract their attention.

The paradox with online networking is that it is difficult to put into practice the usual nine influencing tactics of; reasoning, inspiring, inquiring, make them feel good, strike a deal, swapping favours, using silent allies, authority and force. There are three reasons why this is the case.

Firstly, most people joining LinkedIN are focused on themselves and use a discussion or comment as a disguise to leave their ‘online’ business card. Secondly, most people tend to fallback on reasoning to get their point across and a discussion then ends up as a verbal arm-wrestling contest. Thirdly, they underestimate the time, effort, and skill required to engage in a fluid and dynamic conversation.

To get benefits from online business networking, you need to invest time and energy to build your reputation. It is your reputation that influences and attracts people. People want insight instead of Inmails. The more insights you share, the more people will see you as an expert. The more valuable you become in your network, the more people will be attracted to you and so your reputation grows. Over time, people starts to look to you to make connections with other people. In short, you become more than your CV, you become an invaluable asset in your network. In benefiting others, you become the benefit of online business networking.

How are you as CEO using Social Media

A Harvard University study “Society For New Communications Research” (SNCR) in November 2009, is a great insight into the rise of social media and usages by CEO's

I thought that a summary of their findings would be a great backdrop and insight into how the CEO and major decison makers are using social media, particularly as CEO's now have to consider themselves personal brands as well.

In the survey they asked questions like

* Are professional networks being utilized by decision-makers in business?
* Is social media typically regarded as a trustworthy source of information for
professionals?
* In what ways do professionals rely on social networks to support business
decisions?
* Will social media change the business and practice of enterprise-level
operations?

The survey was administered online to 356 participants via online survey with close to a quarter (23%) are CEO of their organization, 50% are “Director” or “Manager”.

Company size ranged from less than 100 to over 50,000 full-time employees and age was well distributed with the greatest proportion in the 36-45 range, 25 countries were represented, with 58% of respondents living in the US and all respondents were either the decision makers or influenced the decision process.

So what were the “30 Key Findings”

1. Professional decision-making is becoming more social, traditional influence cycles are being disrupted by Social Media as decision makers utilize social networks to inform and validate decisions.

2. Professionals want to be collaborative in the decision-cycle but not be marketed or sold to online, however online marketing is a preferred activity by companies.

3. The big three have emerged as leading professional networks: LinkedIn, Facebook & Twitter.

4. The average professional belongs to 3-5 online networks for business use, and LinkedIn, Facebook and Twitter are among the top used.

5. The convergence of Internet, mobile, and social media has taken significant shape as professionals rely on anywhere access to information, relationships and networks.

6. Professional networks are emerging as decision-support tools.

7. Decision-makers are broadening reach to gather information especially among active users.

8. Professionals trust online information almost as much as information gotten from in-person.

9. Information obtained from offline networks still have highest levels of trust with slight advantage over online (offline: 92% – combined strongly/somewhat trust; online: 83% combined strongly/somewhat trust).

10. Reliance on web-based professional networks and online communities has increased significantly over the past 3 years.

11. Three quarters of respondents rely on professional networks to support business decisions with reliance increasing essentially for all respondents over the past three years.

12. Social Media use patterns are not pre-determined by age or organizational affiliation with younger (20-35) and older professionals (55+) are more active users of social tools than middle aged professionals.

14. There are more people collaborating outside their company wall than within their organizational intranet.

15. Professionals tend to belong to “Multiple Social Networks” for business with

* Half of respondents report participating in 3 to 5 online professional networks
* Another three in ten participate in 6 or more professional networks
* More than 7% used more than 10 professional networks

16. The Big Three Social Networks Have Emerged as Professional Networks, so popular social networks are now being used frequently as professional communities with

* More than nine in ten respondents indicated that they use LinkedIn (91%)
* Half reported using Facebook (51%)
* Twitter followed closely with (41%)

Note: The closest next channel only scored 13%. Blogs were frequently listed as ‘professional networks’

17. Mobile Is Emerging as a Frequent Professional Networking Access Point with 94% using a PC and 44% using a Mobile.

18. Usage Of Professional Networks Is Increasing

* Three quarters of respondents visit their social networks at least daily
* Four in ten visit many times each day
* All indicated that their usage has increased over the past three years
* Those who belong to more online professional networks are more likely to
visit many times per day
* Small companies are more likely to indicate that they have increased their use
significantly

19. Professional Networks Are An Increasingly Essential Decision-Support Tool

* Three quarters of respondents rely on professional networks to support
business decisions
* Reliance has increased for essentially all respondents over the past three
years

20. High Levels of Trust Exist in Information Obtained From Online Networks

* Offline is strengthened by online engagement – to extend relationships and
collaborate
* Information obtained from offline networks still have highest levels of trust
with slight advantage over online (offline: 92% – combined strongly/somewhat
trust; online: 83% combined strongly/somewhat trust)

21. Connecting And Collaborating Are Key Drivers For Professional Use of Social Media.

22. More than half of respondents expect that in 1-2 years their company will increase social media use to share more content.

23. Over half the respondents will increase social media use to do more company-wide communications.

24. Changes in Company External Use of Social Media with More than half of respondents foresee more marketing programs and content distribution in the next one to two years.

25. Social Media is supplementing the traditional professional decision-making cycle with great affect.

26. The era of Social Media Peer Group (SMPG) has arrived and information will travel at a business velocity that has never been seen before enabled by the Internet and Web 2.0 technologies.

27. Challenges are facing marketers who endeavor to mange or control social media network content.

28. Traditional cycles of decision-making are being disrupted by Social Media Peer Group (SMPG) .. I like this new acronym!

29. Managing and influencing professional decision-making will be the major challenge as professionals often do not seek the information that marketers want to share online.

30. The greatest opportunity business has is to engage collaborative influence – via immediacy of impact through social channel.

So how are you as CEO using social media?