Bupa launches first Australian Health Influencer Blog Awards At Healthivate

At Healthivate last weekend leading healthcare group Bupa launched a search for the country’s most inspiring health blogs with the inaugural Bupa Health Influencer Blog Awards. Bupa was one of our sponsors and did a great job of putting together a fun video to share with bloggers to convey the essence of the awards. Here's a peak:

The awards, encourage bloggers and their readers to nominate uplifting blogs in one of six categories: healthy lifestyle, health eating, family time, positive life change, personal development/self care, and social good.

As was shown by the influence level of those bloggers attending Healthivate bloggers are becoming increasingly influential in consumer health and wellbeing. 

The awards will run for three months, until 30 May, and are both self and peer nominated. 

Disclosure: Bupa has invited me to join the judging panel as a result of Healthivate. Other Judges include: body+soul editor Gemma Sutherland; Bupa chief medical officer Dr Paul Bates; and Bupa health ambassador and Olympic swimmer Matt Welsh.

Winners of each category will receive an Apple iPad and the opportunity for their blogs to be highlighted in Bupa’s Shine magazine, which is distributed to millions of Bupa members.  This exposure is sure to be a winner for bloggers entering the awards who will be keen to grow their blog audiences as well. One overall winner will also receive $5000 to spend on improving their health, happiness and wellbeing.

Bupa has already established blogosphere credentials: in 2012 it hosted a blogger event in partnership with Lifeline to raise awareness about stress management for Stress Down Day, and has engaged with family bloggers to make small changes for the better as part of the Bupa Family Challenge.

For more information visit www.bupa.com.au/BlogAwards

@BupaAustralia
#BupaBlogAwards

Note: (We are grateful for the sponsorship support of Macro - only available at Woolworths who enabled the event to take place. I'll be writing a couple of posts about the event specifically over the next few days).